Thursday, October 16, 2008

IT companies must re-cast their business model

The current business sitaution, demands that Indian IT companies re-cast their business model:
  • It is time to come back home. Despite the slowdown, India is among the fewer markets which will have a "positive" growth story, for a sustainable future period.
  • Invest in Sales & Marketing. The risks and costs are lower in India. At the same time, this will help you move up the value chain, and closer to the end customer. And create a solution mind set in the organization.
  • Innovate customer value. Go-to-market with solutions that provide value to your customers. Clearly, the time & material model is fast becoming a dying art-form.

Has "leveraging" become a bad word

Leveraging has been the basis on which our so called "modern" economy has been built. In the space of a month, the very foundations of the world's financial economy are shaking at it's roots. It appears that not a single industry will be spared. And an unsuspecting world will now pay a very heavy price, for our past consumptive greed.

Has the financial industry misused and abused "leveraging" to the point, that it has now become a bad word.

Has the "Hindu rate of growth" now become a virtuous term! Is India a safer market than most, because of it's past conservatism?