IT companies must re-cast their business model

The current business sitaution, demands that Indian IT companies re-cast their business model:

• It is time to come back home. Despite the slowdown, India is among the fewer markets which will have a "positive" growth story, for a sustainable future period.
• Invest in Sales & Marketing. The risks and costs are lower in India. At the same time, this will help you move up the value chain, and closer to the end customer. And create a solution mind set in the organization.
• Innovate customer value. Go-to-market with solutions that provide value to your customers. Clearly, the time & material model is fast becoming a dying art-form.